With the opening of their new London office, CharityStars remains true to it’s mantra ‘Live a dream’, ‘Make a change’. It offers a unique chance for buyers to purchase exclusive, celebrity experiences and authenticated memorabilia. It then streams this money to foundations and charities.
More than 200 global celebrities have chosen to work with CharityStars and the list is overflowing with big names, including James Blunt, Mika and Sir Bobby Charlton. Corporates such as Ferrari and Vanity Fair have also seen this new startup as a fantastic vehicle for their CSR programs. Ferrari are leading the way with over thirty auctions on the online platform, even auctioning off Alonso’s signed suit from the Australian grand prix.
Working alongside non-profits, such as Save the Children and Oxfam, CharityStars provides them with a new and innovative fundraising platform. Picked by Berkeley University as one of the most “impacting global projects of 2013”, it combines the moral benefits of a non-profit and the flexibility of a tech start-up.
Over the last few years, we have all seen the leverage celebrities have in the fundraising sector; from the Cancer research ‘no-make up selfie’ to the ALS ice bucket challenge. In the present socio-economic climate, fundraising teams have to work harder and CharityStars can help with that. If you were to visit the site now, you could be one bid away from taking a Mercedes-Benz SLS AMG for a spin with David Coulthard, or enjoying VIP treatment at one of Fatboy Slim’s infamous gigs. These proceeds are then given to the celebrity patron for their charity.
The memorabilia market is estimated at four billion dollars a year and this start-up will help fundraising teams get a cut of it. The platform provides a new means for celebrities to increase the visibility of their charity, corporates to implement their CSR programmes and a fresh donation stream that is low-cost to implement. CharityStars boasts an impressive first year. The first office opened in Milan in 2013 and they are currently raising 80,000 pounds per month for charities. They have auctioned off everything from Elisabetta Canalis’s wedding dress to a signed pair of NBA worn trainers. This company offers huge potential and shows a passion and determination that could change the whole approach of the non-profit sector.