1. It costs nothing
You can start a blog for free instantly by using free content management systems such as WordPress.
2. It’s easy to do
Once you have set up your blog it is simply a case of writing and posting articles. There really is nothing more to it than that.
3. Engage with people
By writing regular content and encouraging your readers to post comments you will gain valuable customer feedback and engage with other professionals for improved networking opportunities.
4. Promote your business
Use your blog to inform people about your business ethos and direction, your products, services and staff. This will break down barriers between your business and your customers providing a more personal approach to your promotional activities.
5. Increase traffic to your website
The more information you produce the more likely you are to be found by your potential customers. If your blog posts link back to your main business website you will undoubtedly receive more traffic and in turn potential sales.
6. Become an expert
Offer your industry top class, unique and innovative information to become a recognised local, national or even international expert in your field.
7. Educate others
Regular educational information posted for your readers can attract an intelligent and loyal audience. Advice, tips and tricks to overcome some of life’s common problems will also be helpful to your readers.
8. Develop additional income streams
Within your blog posts you could include special offers, affiliate marketing, pay per click ads and much more to generate additional income.
9. Improve your social media presence
The more content you produce the more you have to tweet and share with your customers and colleagues. WordPress blogs can also be automated to auto-post to a range of social media sites making it extremely easy to perform.
10. Pure enjoyment
Why not simply blog for the shear fun of it? Relax, have fun and enjoy what you write.
If you are serious about starting a blog you will need to first get hosting, I would recommend BlueHost, you can install WordPress and then you will need to get a theme, I would highly recommend Genesis Themes. You can blog using a free WordPress account but once you get more confident and capable purchasing hosting and premium themes will ensure you have your own custom domain name and a better structured and functioning theme. If you need advice and support creating your blog there is a fantastic company called Happy Little Websites which I can personally recommend.